If you happen to be in Beijing try to use the local metro, it’s not only one of the most convenient modes of transportation to get around the city, but also shows something very interesting – subway zoetrope.
This effect is used to produce the illusion of motion by moving rapidly a set of sequenced pictures. Those pictures are installed along the metro lineNot so many people know that in fact Chinese played a very important role in development of this early form of animation as Ding Huan was the one who invented “magic lantern” around 100BC – the first primitive version of zoetrope.
|The curious case of Beijing metro|
Zoetrope animation has inspired a number of quite interesting campaigns all around the globe. For instance, the “Masstransiscope” in NYC underground: decades long art project – part graffiti, part conceptual experiment – that started in late 80s by Bill Brand. It was one of the most notable and infamous urban art that made its way to the history of NY.
This is a pretty interesting and fresh approach to underground advertisement and was already proved to be effective. Zoetrope technology is installed in the undergrounds of San Francisco, Boston, Milan and other cities all around the world. It is used as a memorable and distinctive method to promote the products. The number of big brands like Nike running shoes, Coca Cola, Visa and many more have tried this technology as a part of their promotional campaigns.
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