Friday, July 8, 2016

Innovation in China: The Apple of Drones

China has been doing pretty well over the last few decades, with the economic reform in the late 70s bringing about what is known as the Chinese Economic Miracle, but it seems that time is coming to pass very soon. It seems that there may be a savior though, the first company in China - focusing on innovation - to dominate a new and hot market, and they're making drones.
DJI, or Da-Jiang Innovations, has become one of the coolest companies ever just for the fact they make RC Drones, but they are also a monolith in the industry with over 70% of the industry, measuring in at around $8 million, belonging to them. No wonder they're being called the "Apple of Drone".

It's probably due to the fundamental truth that China is an industrial giant, manufacturing products day after day at an incredibly fast pace, that has allowed DJI to flourish; without quick turn-around from the factories in Shenzhen, and such short distances between their headquarters and the factories themselves, the process or designing and producing new iterations of products would take a substantial amount more time.

It's amazing that over just 3 years the CEO of DJI went from a student at the Hong Kong University of Science and Technology to starting a company from his dorm, and then moving to Shenzhen. Wang is now worth $3.6 million, according to Forbes.

DJI is pushing boundaries, reaching into new areas before competitors reach where DJI just was, allowing them to gain ground pretty fast and creating some really neat tech to help with search & rescue, surveillance, science, and agriculture; with the help of their development kit, it has been used for some nifty stuff, such as the 'SnotBot' that helped with the research of blowholes of blue whales, and some more questionable as well, like the 'KillerBot' which was equipped with chainsaws by farmers and used to decapitate snowmen.

It's safe to say that these guys at DJI are going to continue doing what they do best and creating some amazing technology for us to all enjoy, but will this perhaps push other people within China to endeavor into the world of innovation to help keep their economic boat afloat?

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